370. Jessica Elgot, “Boaty McBoatface May Not Be Name of New Polar Research Vessel,” The Guardian, April 18, 2016.

371. BBC, “ ‘Boaty McBoatface’ Polar Ship Named After Attenborough,” BBC News, May 6, 2016.

372. Dan Bloom, “ ‘I Voted for Boaty McBoatface’: Top Scientist Stuns MPs with Surprise Confession in Parliament,” Mirror, May 10, 2016.

373. Alistair Stoddart, “Beyond #Boaty McBoatface: Digital Tools for Democracy,” The Democratic Society, May 20, 2016.

374. Science and Technology Committee, “ ‘Boaty McBoatface’ Competition Examined with NERC Representatives.”

375. Emily Greenhouse, “JPMorgan’s Twitter Mistake,” The New Yorker, November 16, 2013.

376. Andrew O’Connell, “Lego CEO Jørgen Vig Knudstorp on Leading Through Survival and Growth,” Harvard Business Review, January 2009.

377. David C. Robertson with Bill Breen, Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry (New York: Crown Publishing Group, 2014).

378. Mary Jo Hatch and Majken Schultz, Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding (San Francisco: Jossey-Bass, 2008), 197.

379. MOCpages, “About MOCpages,” July 2017. www.moc-pages.com.

380. Там же.

381. Робин Сэзер в беседе с авторами, 8 апреля 2016. Следующие две цитаты — из того же источника.

382. Robertson, Brick by Brick, 249.

383. Там же, 251.

384. Там же.

385. Brendan Koerner, “Geeks in Toyland,” Wired, February 1, 2006.

386. “LEGO Architecture Designer Adam Reed Tucker — Brickworld Chicago 2014,” YouTube video, 17:43, posted by “Beyond the Brick,” July 28, 2014, www.youtube.com.

387. “Architecture,” July 2017. www.lego.com.

388. “LEGO Ambassador Network,” July 2017. www.lan.lego.com.

389. “Ideas,” July 2017. www.ideas.lego.com.

390. “LEGO Ideas — How It Works,” July 2017. www.ideas.lego.com.

391. Amelia Butterly, “Lego Makes Female Scientist Figures, After Campaign,” BBC News, June 4, 2014.

392. Box Office Mojo, “The Lego Movie,” July 2017. www.boxofficemojo.com.

393. Christopher Ratcliffe, “The Lego Movie’s Solid Social Marketing Strategy,” Econsultancy, November 6, 2013.

394. Lara O’Reilly, “Lego to Co- create Marketing Campaign with UK Fans,” Marketing Week, April 7, 2014.

395. Робин Сэзер в беседе с авторами.

396. “Successful LEGO Strategy Delivers Continued Strong Growth,” July 2017. www.lego.com.

397. Юн Ми Анторини в беседе с авторами, 26 апреля 2016 года.

398. Там же.

399. Там же.

400. “Lego Overtakes Ferrari as the World’s Most Powerful Brand,” Brand Finance, July, 2017.

401. Ryan Lizza, “Inside the Collapse of The New Republic,” The New Yorker, December 12, 2014.

402. Telegraph Staff, “NHS Is Fifth Biggest Employer in World,” Telegraph, March 20, 2012.

403. Хелен Бивен в беседе с авторами, 22 марта 2016 года.

404. Там же.

405. “School for Change Agents,” July 2017. www.theedge.com.

406. Damian Roland, “Has NHS Change Day Made a Difference Six Months On?,” The Guardian, September 13, 2013.

407. Jackie Lynton and Joe McCrea, “The Difference a Day Makes… Interim Report for NHS Change Day — April 2013,” National Healt08h Service, 2013.

408. James Shrimpling, “NHS Change Day: Let’s Get Back to the Grassroots,” The Guardian, March 20, 2015.

409. Helen Bevan, “Biggest Ever Day of Collective Action to Improve Healthcare That Started with a Tweet,” National Health Service, June 14, 2013.

410. Хелен Бивен в беседе с авторами. Цитируемые далее высказывания Бивен — из того же источника.

411. NHS England, “Using Social Movement to Transform the NHS — Dr. Helen Bevan,” NHS News, January 30, 2017.

412. Хелен Бивен в беседе с авторами.

413. Hila Lifshitz-Assaf, “Dismantling Knowledge Boundaries at NASA: From Problem Solvers to Solution Seekers,” Administrative Science Quarterly (на момент составления примечания данный номер журнала еще не вышел).

414. Там же.

415. President Obama, Twitter post, January 10, 2017, 11:52 p.m. www.twitter.com/potus44.

416. Yoni Appelbaum, “ ‘I Alone Can Fix It,’” The Atlantic, July 21, 2016.

417. Barack Obama, “Barack Obama’s February 5th Speech,” New York Times, February 5, 2008. www.nytimes.com.

418. Larry Beinhart, “Who’s Ready on Day One?,” Huffington Post, May 30, 2008.

419. Adrian Prandle, “Respect, Empower, Include — Everyday People, Extraordinary Results,” LaborList, April 30, 2009.

420. Laura Barton, “Hope — the Image That Is Already an American Classic,” The Guardian, November 10, 2009.

421. Zack Exley, “The New Organizers, What’s Really Behind Obama’s Ground Game,” Huffington Post, November 28, 2008. Приводимые далее цитаты на данную тему также взяты из этого источника.

422. “Here’s Donald Trump’s Presidential Announcement Speech,” Time, June 16, 2015.

423. Aaron Crouch and Emmett McDermott, “Donald Trump Campaign Offered Actors $50 to Cheer for Him at Presidential Announcement,” Hollywood Reporter, June 17, 2015.

424. Abby Ohlheiser, “ ‘We Actually Elected a Meme as President’: How 4chan Celebrated Trump’s Victory,” Washington Post, November 9, 2016.

425. Olivia Nuzzi, “How Pepe the Frog Became a Nazi Trump Supporter and Alt-Right Symbol,” Daily Beast, May 26, 2016.

426. Taylor Wafford, “Donald Trump Retweets Racist Propaganda,” Newsweek, November 23, 2015.

427. Philip Bump, “Donald Trump Reverses Course on Paying Legal Fees for Man Who Attacked Protester. But Could He Do It?,” Washington Post, March 15, 2016.

428. 4C Insights, “Election Night 2016 Impact Report,” November 10, 2016. www.4cinsights.com.

429. Natalie Andrews, “How Some Social Media Data Pointed to a Donald Trump Win,” Wall Street Journal, November 10, 2016.

430. “George Orwell Classic ‘1984’ Gets Sales Boost After Trump Advisor Coins ‘Alternative Facts,’” Associated Press, January 24, 2017.

431. Matthew MacWilliams, “The One Weird Trait That Predicts Whether You’re a Trump Supporter,” Politico, January 17, 2016.

432. Там же.

433. Tim Dickinson, “No We Can’t,” Rolling Stone, February 2, 2010.

434. Exley, “The New Organizers.”

435. Dickinson, “No We Can’t.”

436. Ari Melber, “Looking Back at One