177. Joshua Goldstein, “Meu Rio,” Civic Media Project, July 2017. www.civicmediaproject.org.

178. Rachel Glickhouse, “Interview with Meu Rio’s Alessandra Orofino,” Rio Gringa(blog), May 1, 2013. www.riogringa.typepad.com.

179. Liza Booth, “A Brazilian App Gives Power to the People,” ZDNet, July 7, 2014.

180. Glickhouse, “Interview with Meu Rio’s Alessandra Orofino.”

181. GetUp! Australia, “Children Out of Detention,” July 2017. www.getup.org.au.

182. Charles Arthur, “Digg Loses a Third of Its Visitors in a Month: Is It Deadd?,” The Guardian, June 3, 2010.

183. Craig Kanalley, “Angry Users SLAM Digg with Links from Rival Reddit,” Huffington Post, August 30, 2010.

184. Alexis Ohanian, “An Open Letter to Kevin Rose,” Making the World Suck Less (blog), 2010. www.alexisohanian.com.

185. Charles Arthur, “Digg Sold for Just $500,000,” The Guardian, July 13, 2012.

186. Oreo Cookie, Twitter post, February 3, 2013, 8:48 p.m., www.twitter.com/oreo.

187. Angela Watercutter, “How the Oreo Won the Marketing Super Bowl with a Timely Blackout Ad on Twitter,” Wired, February 2, 2013.

188. “The Girl Scouts’ #ForEVERYGirl campaign,” Washington Post, June 30, 2015.

189. Henry Gass, “For Transgender 9- Year-Old, a Very Girl Scout Lesson,” Christian Science Monitor, February 3, 2016.

190. #ForEVERYGirl’s Indiegogo page, “Girl Scouts Is #ForEVERYGirl,” July 2017. www.indiegogo.com.

191. Amy Yeh, “New Research Study: 7 Stats from 100,000 Crowdfunding Campaigns,” Indiegogo (blog), October 6, 2015. www.go.indiegogo.com.

192. Kaja Whitehouse, “Attorney General’s NYC Battle with Airbnb Targets Widowed Grandma,” New York Post, November 13, 2013.

193. Lee-Sean Huang, “#WeWashing: When ‘Sharing’ Is Renting and ‘Community’ Is a Commodity,” Huffington Post, May 16, 2015.

194. “DaddyOFive Invisible Ink Prank,” YouTube video, 6:25, posted by “Polly Anner,” April 18, 2017, www.youtube.com.

195. Clint Davis, “YouTube Star DaddyOFive Loses Custody of Kids After Complaints over ‘Prank’ Videos,” NBC26, May 2, 2017.

196. qgyh2, “Dear Reddit, you are starting to suck.,” Reddit, July 3, 2015. www.reddit.com.

197. Arjun Kharpal, “Reddit: The ‘Front Page of the Internet’ Wants to Be a Billion-Dollar Business,” CNBC, June 16, 2016.

198. Michelle Brous, “Reddit: Managing the ‘Front Page of the Internet,’” Harvard Business School Digital Innovation and Transformation, March 20, 2017. www.digit.hbs.org.

199. Trevor Martin, “Dissecting Trump’s Most Rabid Following Online,” FiveThirtyEight(blog), March 23, 2017. www.fivethirtyeight.com.

200. Reddit, “New Subreddits by Date,” July 2017. www.redditmetrics.com.

201. Reddit, “Rediquette,” July 2017. www.reddit.com.

202. Hayley Tsukayama, “Who Is Victoria Taylor, the Woman at the Heart of the Reddit Revolt?,” Washington Post, July 6, 2015.

203. Брайан Линч в беседе с авторами, 19 ноября 2015.

204. Sarah Burh, “Reddit: ‘We Screwed Up,’” TechCrunch, July 6, 2015.

205. Брайан Линч в беседе с авторами.

206. Там же.

207. Margaret Hartmann, “What Really Caused the Reddit Revolt?,” New Yorkmagazine, July 15, 2015.

208. Burh, “Reddit: ‘We Screwed Up.’”

209. Billy Johnson, “Step Down as CEO of Reddit Inc.,” Change.org, July 2017. www.change.org.

210. Reddit, “Removing Harassing Subreddits,” June 10, 2015. www.reddit.com.

211. Jessi Hempel, “Inside Reddit’s Plan to Recover from Its Epic Meltdown,” Wired, October 6, 2015.

212. Johnson, “Step Down as CEO of Reddit Inc.”

213. Брайан Линч в беседе с авторами.

214. Кортни Суиринген в беседе с авторами, 20 ноября 2015 года.

215. Wimali_Stebox, “What’s Vote Brigading, and Why Is It Illegal,” Reddit, April 30, 2014. www.reddit.com.

216. Felix Salmon, “The Economics of ‘Everyone’s Private Driver,’” Medium, June 1, 2014.

217. Dimosthenis Kefallonitis, “Lyft.me, Your Friend with a Car,” Consumer Value Creation, January 22, 2014.

218. Alanna Petroff, “The Rise and Fall of Uber CEO Travis Kalanick,” CNNMoney, June 21, 2017.

219. Chris Smith, “Uber Wants to ‘Get Rid of the Dude in the Car’ with Driverless Taxi Service,” TechRadar, May 8, 2014.

220. Caroline O’Donovan, “Uber Just Cut Fares in 80 North American Cities,” BuzzFeed, January 9, 2016.

221. Harry Campbell, “Uber to Cut Rates in More Than 100 Cities,” The Rideshare Guy(blog), January 8, 2016. www.therideshareguy.com.

222. John Zimmer, “Standing Together: Community Update from John,” The Hub (blog), February 2, 2016. www.thehub.lyft.com.

223. Там же.

224. Cori Online, “#ThankYourLyftDriver,” Lyft (blog), January 31, 2016. www.blog.lyft.com.

225. Гарри Кэмпбелл в беседе с авторами, 16 февраля 2016.

226. Timothy B. Lee, “Lyft Says Its Drivers Can Make $35 an Hour,” Vox, December 17, 2014.

227. Гарри Кэмпбелл в беседе с авторами.

228. Arun Sundararajan, “What Airbnb Gets About Culture That Uber Doesn’t,” Harvard Business Review, November 27, 2014. Остальные цитаты в этой главке — из того же источника.

229. Laura Sydell, “Survey Finds Lyft Drivers Happier Than Uber, Though Pay Has Declined,” NPR, January 21, 2017.

230. Todd Spangler, “YouTube Standardizes Ad-Revenue Split for All Partners, but Offers Upside Potential,” Variety, November 1, 2013.

231. Nicole Leinbach-Reyhle, “Etsy vs. Amazon: Different Ideas of What Is ‘Handmade,’” Forbes, October 10, 2015.

232. Meetup, July 2017. www.meetup.com.

233. Meetup, “Organizer Subscription Pricing,” July 2017. www.meetup.com.

234. Yancey Strickler, Perry Chen, and Charles Adler, “Kickstarter Is Not a Store,” The Kickstarter (blog), September 20, 2012. www.kickstarter.com.

235. Alyson Shontell, “Why Legendary Investor Fred Wilson Didn’t Invest in Airbnb When It Was Just a Tiny Startup,” Business Insider, March 21, 2014.

236. Tom Slee, “The Shape of Airbnb’s Business (II),” Tom Slee (blog), June 9, 2014. www.tomslee.net.

237. Ben Edelman and Michael Luca, “Digital Discrimination: The Case of Airbnb.com,” Harvard Business School Publishing, January 10, 2014, 2.

238. Ben Edelman, Michael Luca, and Dan Svirsky, “Racial Discrimination in the Sharing Economy: Evidence from a Field Experiment,” Harvard Business School Publishing, September 4, 2016.

239. Sam Levin, “Airbnb Adopts New Rules in Effort to Fight Racial Discrimination by Hosts,” The Guardian, September 8, 2016.

240. Chris Garces, “People’s Mic and Democratic Charisma: Occupy Wall