51.   Alyson Shontell, “A Leaked Internal Uber Presentation Shows What the Company Really Values in Its Employees,” Business Insider, November 19, 2014.

52.   Geoffrey James, “ ‘Collaboration’ Creates Mediocrity, Not Excellence, According to Science,” Inc., April 14, 2017.

53.   “HRC Paid Speeches,” WikiLeaks, January 25, 2016.

54.   Noah Dyer for Governor, “Scandal and Controversy,” July 2017. www.noahdyer.com.

55.   “The Maker,” Vimeo video, posted by “Patrick Kehoe,” 4:43, January 18, 2016. www.vimeo.com.

56.   Doug Bierend, “Meet the GynePunks Pushing the Boundaries of DIY Gynecology,” Vice, August 21, 2015; Wattpad, July 2017. www.wattpad.com.

57.   Edelman, “2017 Edelman Trust Barometer Annual Global Study,” 2017. www.edelman.com.

58.  Michael Gove, “Britons ‘Have Had Enough of Experts,’” Sky News, June 21, 2016.

59.   Chris York, “Professor Brian Cox Says Michael Gove’s ‘Anti-Expert’ Stance Is the ‘Road Back to the Cave,’” Huffington Post, February 7, 2016.

60.   Robert Putnam, Bowling Alone: The Collapse and Revival of American Community(New York: Simon and Schuster, 2001).

61.   Пастор Надя Больц-Вебер в беседе с авторами, 30 октября 2015 года. Все приведенные в этой главке высказывания Больц-Вебер из того же источника.

62.   ‘Nones’ on the Rise: One-in-Five Adults Have No Religious Affiliation,” Pew Research Center, 2012.

63.   Airbnb, “About Us,” July 2017. www.airbnb.com.

64.   “The Footprint Chronicles,” July 2017. www.patagonia.com/footprint.

65.   Zainab Mahmood, “Guardian Creates Chief Customer Officer Role as It Claims 230,000 Paying Members,” Press Gazette (UK), June 19, 2017.

66.   David Bond, “Guardian Relies on Readers’ Support to Stave Off Crisis,” Financial Times, May 13, 2017.

67.   Emma Howard and Damian Carrington, “Everything You Wanted to Ask About the Guardian’s Climate Change Campaign,” The Guardian, March 16, 2015; “The Counted,” The Guardian, July 2017. www.theguardian.com.

68.  “Neck and Nominate,” YouTube video, 1:22, posted by “Will Green,” November 29, 2012, www.youtube.com.

69.   “24 HR cold water challenge,” YouTube video, 2:34, posted by “Jessica Lagle,” March 8, 2014, www.youtube.com.

70.   “Jennifer Begley’s Coldwater Challenge Lexington Fire Department for Joe,” YouTube video, 1:32, posted by “Jennifer Begley,” May 31, 2014, www.youtube.com.

71.   Lexington Fire Department, “Firefighters, News Anchors, Mayor Accept Cold Water Challenge Supporting Fellow Fireman,” KYForward, June 3, 2014.

72.   “CK Ice Bucket Challenge,” YouTube video, 0:25, posted by “Chris Kennedy,” July 15, 2014, www.youtube.com.

73.   Pete Frates’s Facebook page, July 31, 2014, www.facebook.com.

74.   Alex Finnis, “Pensioner, 102, Celebrates Becoming Britain’s Oldest Ice ‘Bucketeer’ with a Glass of Whisky,” Daily Mail, August 26, 2014.

75.   ALS Association, Annual Report 2014: Finding Connections, Finding a Cure, 2014. www.alsa.org.

76.   Там же.

77.   Chip and Dan Heath, Made to Stick: Why Some Ideas Survive and Others Die (New York: Random House, 2007).

78.   Там же, с. 16–18.

79.   Arpita Aneja, “Rice, Not Ice: India’s Answer to the Ice Bucket Challenge,” Time, August 26, 2014.

80.   “Pstew’s Ice Bucket Challenge,” YouTube video, 0:56, posted by “Sunny Ozell,” August 22, 2014, www.youtube.com.

81.   Ashly Perez, “What City Should You Actually Live In?,” BuzzFeed, January 16, 2014.

82.   Cates Holderness, “What Colors Are This Dress?,” BuzzFeed, February 25, 2015.

83.   Caroline Kee, “17 Times Double-Jointed People Took It Way Too Far,” BuzzFeed, August 22, 2015.

84.   Chris Rodley, “100 Most Australian Words of All Time,” BuzzFeed, June 15, 2015.

85.   BuzzFeed Tasty Facebook page, July 2017, www.facebook.com.

86.   Chris Matthews, “Here’s Why Buzzfeed Could Be Worth $1.5 Billion,” Fortune, July 31, 2015; “The Most Innovative Companies of 2017,” Fast Company, February 2017; Noah Robinschon, “How BuzzFeed’s Jonah Peretti Is Building a 100-Year Media Company,” Fast Company, February 16, 2016.

87.   Ben Smith, “Why BuzzFeed Doesn’t Do Clickbait,” BuzzFeed, November 6, 2014.

88.   “How Y’all, Youse and You Guys Talk,” New York Times, December 21, 2013.

89.   Abhinn Shreshtha, “You Cannot Charge for Vanilla Content,” Exchange 4 Media, March 8, 2017.

90.   Dave Stopera, “If None of These Pictures Make You Say ‘What the Fuck,’ Nothing Will,” BuzzFeed, May 7, 2017.

91.   “Let Them Wed,” The Economist, January 4, 1996.

92.   Inga Kiderra, “Facebook Boosts Voter Turnout,” UC San Diego News Center, September 12, 2012.

93.   Zoe Corbyn, “Facebook Experiment Boosts US Voter Turnout,” Nature, September 12, 2012. Приводимые далее цитаты, касающиеся эксперимента, и его результаты также взяты из этого источника.

94.   Алекс «Сэнди» Пентленд в беседе с авторами, 14 августа 2015 года.

95.   Jack Krawczyk and Jon Steinberg, “How Content Is Really Shared: Close Friends, Not ‘Influencers,’” Advertising Age, March 7, 2012.

96.   Humans of New York, July 2017. www.humansofnewyork.com.

97.   Humans of New York’s Facebook page, April 26, 2017, and May 1, 2017, www.facebook.com/humansofnewyork.

98.   Там же (по состоянию на июль 2017 года).

99.   Sophia Rocher, “Paypal Smashes World Record for Most Money Raised Online for Charity in 24 Hours with $45.8M Campaign,” Guinness World Records News, January 13, 2016. www.guinnessworldrecords.com.

100. Micah Sifry, “The Most Successful Civic Tech Culture Hack of the Decade?,” Medium, December 4, 2015.

101. University of Michigan, “Giving Blueday Impact,” December 2016. www.givingblueday.org.

102. Dress for Success, “Dress for Success Turns #GivingTuesday Into #GivingShoesDay,” October 30, 2015. www.dressforsuccess.org.

103. GivingZooDay, July 2017. www.givingzooday.org.

104. Madeline Turner, “How Baltimore Became the Most Generous City in America on Giving Tuesday,” npENGAGE (blog), November 4, 2015. www.npengage.com.

105. Doa Sorocaba, July 2017. www.doasorocaba.com.br.

106. См., напр.: UnDiaParaDarAR, July 2017. www.undiaparadar.org.ar.

107. GivingWeek, July 2017. www.givingweek.sg.

108. July 2017. www.givingtuesday.ru.

109. Lauren Johnson, “Taco Bell’s Cinco de Mayo Snapchat Lens Was Viewed 224 Million Times,” Adweek, May 11, 2016.

110. Там же.

111. Muscular Dystrophy Association, “MDA Telethon Ends Historic Run, Urgent Fight for Families Continues,” May 1, 2015. www.mda.org.

112. Amy Nordrum, “Ice Bucket Challenge 2015: Can the ALS