Kroc, Ray, and Robert Anderson: Grinding It Out: The Making of McDonald’s, Regnery, Chicago, 1977.

Kummel, Charles M., and Jay E. Klompmaker: «The Gillette Company», Case No. 9–581–619, Harvard Business School International Case Clearing House, Boston, MA, 1982.

Laderman, Jeffrey M.: «Remaking Schwab», Business Week, May 25, 1998, p. 122.

Lai, Rajiv and V. Padmanabhan: «Competitive Response and Equilibria», Marketing Science, 14 (Number 3, Part 2 of 2), G101–G108 (1995).

Lambkin, Mary: «Order of Entry and Performance in New Markets», Strategic Management Journal, 9:127–140 (Summer 1988).

Lambkin, Mary and George S. Day: «Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle», Journal of Marketing, 53:4–20 (July 1989).

Lampson, Butler W.: «Personal Distributed Computing: The Alto and Ethernet Software», ACM Conference on the History of Personal Workstations, Palo Alto, CA, 1986.

Lane, W. J.: «Product Differentiation in a Market with Endogenous Sequential Entry», Bell Journal of Economics, 11:237–260 (Spring 1980).

Langlois, C. V., and C. Seignobos: Introduction to the Study of History, Henry Holt, New York, 1898.

Lee, John M.: «Gillette Will Market Its New Product in Two Cities», The New York Times, Aug. 27, 1963, p. 41.

Lessing, Lawrence: «Stand By for the Cartridge TV Explosion», Fortune, June 1971, p. 80.

Levitt, Theodore: «Marketing Myopia», Harvard Business Review, September- October, 1975, pp. 1–3.

Levy, Mark R.: «The VCR Age: Home Video and Mass Communication», Sage Publications, Newberry Park, CA, 1989.

Lieberman, Marvin B., and David B. Montgomery: «First-Mover Advantages», Strategic Management Journal, 9:41–58 (1988).

Liebowitz, Stan J., and Stephen E. Margolis: Winners, Losers and Microsoft: Competition and Antitrust in High Technology, The Independent Institute, Oakland, CA, 1999.

Lilien, Gary L., and Eunsang Yoon: «The Timing of Competitive Market Entry: An Exploratory Study of New Industrial Products», Management Science, 36:568–585 (May 1990).

Loken, Barbara, and James Ward: «Alternative Approaches to Understanding the Determinants of Typicality», Journal of Consumer Research, 17:111–126 (September 1990).

«Looking Ahead», Fortune, Dec. 28, 1992, p. 32.

Lothrop, Eaton S., Jr.: A Century of Cameras, Morgan & Morgan, Dobbs Ferry, NY, 1973.

Louis, J. C, and Harvey Yazijian: The Cola Wars, Everest House, New York, 1980.

Lovelock, Christopher H.: «Federal Express (A)», Harvard Business School Publishing, 9–577–042, Boston, 1976.

Lovelock, Christopher H.: «Federal Express (B)», Harvard Business School Publishing, 9–579–040, Boston, 1978.

Lowe, Janet: Bill Gates Speaks: Insight from the World’s Greatest Entrepreneur, Wiley, New York, 1998.

Lowenstein, Roger: «History of Xerox Is a Cautionary Tale for Netscape», The Salt Lake Tribune, Aug. 18, 1995, p. B1O.

Lurie, Ralinda Young: «The World VCR Industry», Harvard Business School Case 9–387–098 (1987).

Lynch, Mitchell: «Investors Buying Nautilus for Shares in Apple Are Told to Watch for a Worm», The Wall Street Journal, Oct. 8, 1980, p. 10.

Lyons, Nick: The Sony Vision, Crown Publishers, New York, 1976.

«A Market Mostly for the Giants», Business Week, June 30, 1975, pp. 71–80.

Markoff, John: «A Free and Simple Computer Link», The New York Times, Dec. 8, 1995, p. Dl.

Marwick, Arthur: The Nature of History, MacMillan, London, 1970.

Matsushita: Annual Reports, 1971–1973, 1975, 1977, 1979, 1981, 1985.

McKibben, Gordon: Cutting Edge: Gillette’s Journey to Global Leadership, Harvard Business School Press, Boston, 1998.

McMurray, Scott: «Diplomas and Dollars: The University of Illinois Churns Out Big-Time Software Entrepreneurs; Champaign, III.» U.S. News & World Report, 1996, pp. 48–49.

McReynolds, Rebecca: «Doing It the Schwab Way», US Banker, July 1998, pp. 46– 56.

«Meister Brau Wins Amylase Patent Suit», Advertising Age, Mar. 30, 1970, p. 62.